Coca-Cola Activation Zones
at Peninsula Festival
Peninsula / Félsziget is an eclectic festival, with stages for different musical styles: rock, metal, pop, electro, world music, folk, hip-hop, blues and jazz. Famous bands came that year: The Prodigy, Korn, Nine Inch Nails, Iggy Pop and the Stooges, Guano Apes, The Straits, Kasabian, Europe, The Rasmus, Tiesto, ATB, Above and Beyond, Parov Stelar Band, Dub FX and so on.
The festival also features a number of other activities: about 30 sports (football, table tennis, badminton, beach volleyball, chess, sumo, paintball, karting, archery, zip-line, kayaking, swimming etc.) including some extreme sport facilities (bungee jumping, climbing, paragliding etc.), movie projections, in partnership with the Transilvania International Film Festival, theatre shows and workshops, stand-up comedy shows, graffiti contests and other creative activities, ecological workshops, volunteering workshops and training etc.
For the 9th edition, when Eikon7 created the design for the Coca Cola activations zones, 60,000 people came, from all over Europe.