Savoria Disney
We created a packaging design for a bread targeting children, based on two of the most popular Disney characters: Lightning McQueen and Rapunzel. We started from an insight: in Romania, the most common food in children’s lunch box is the sandwich. We were helped by the product, which was a healthy, natural bread, containing no preservatives, and we created a packaging that proved appealing to children and a success for the brand. In 2012, Savoria was declared one of the most promising Romanian brands, by Seed Consultants, exclusive partner of Landor Associates in Romania.
![](https://www.eikon7.com/wp-content/uploads/2015/06/savoria-1.jpg)
Savoria new packaging
After Disney licence expired, we came up with a different packaging, equally colourful, joyful and attractive for kids. We created two characters, loved by kids in the target group: a pony and a robot.
We also proposed to the client to create a special edition packaging, based on kids’ drawing. The contest itself and the selection of the drawings, based on Internet fans’ voting would have created engagement and buzz.
![](https://www.eikon7.com/wp-content/uploads/2015/06/savoria-2.jpg)