SMART – lighting & installations
When we started the rebranding process, Smart Lighting had been operating for years with a common electric bulb as a logo and not much of an identity beyond that. After we conducted a series of interviews with key members from the company, we found out that the company did not only do big scale, complex electrical projects, but also plumbing projects. Moreover the company had worked on a number of big projects for important clients such as GE (General Electric), Enel, UTI, Mechel Service, Mivan Kier, MK Illumination.
So, we created an identity that not only properly placed SMART in their field of competence but also helped business clients perceive them as a reliable and experienced partner.